Most people fail because they branded their business and not themselves.
A Video Tour of Chris's Home (One of the Top marketing master's of branding)
Are you the village idiot? No man or woman ever thinks that they are. If you own or are thinking about starting your own home business don’t be the village idiot who brand’s their business. It does not matter how great your product or service is because there will be more people doing the same thing you are offering. You’ve got to be personally branding your business in today’s market.
Folks just do not brandn themselves very often. If you were going to name the people in your industry that you can identify you would do so more on how well they branded their name and personality and not their product.
The top people in your industry are the top ones because they have branded themselves. When the business they own changes or the market shifts into a crisis those who brand a business or product are in trouble. They can not reach their top sales goals if they are not branding themselves personally.
If however they have branded them and well it doesn’t matter if they quit the business they are promoting or own and change industries. They have branded themselves and people start to buy from them because they like them. Let’s say you sell something in the health and wellness industry and have a store or you work as a independent contractor for a network marketing company. Of course there are many people offering the same thing in your industry and you will not stick out if you are not branding you, but rather your service or product.
From day one brand you and your own story and then no one can compete against you. You will attract those people who like you and want to work with you and buy from you because you are branding you. We love as people to buy from people we like. When is the last time you bought anything from someone who annoyed you or you didn’t like? How many times have you bought something from someone who you enjoyed talking to and if not for that person you wouldn’t have bought it.
Yes, giving samples at the grocery store works. Yet, have you noticed how many times the person serving the samples influenced you to try the sample? When you check out at the grocery line how many times have you gone to the line with the happy friendly looking person instead of the grumpy looking person?
When you buy anything you enjoy working with people you like and prefer talking. You and me both do this in our life and we both look to connect and work with people we like and enjoy working with.
Very few people know how to take this secret and apply it to their home business or small business. They are the ones making a lot in business.
You have to grow it to large scales to get more volume for business. Take your business model and automate it as much as you can. The internet has made 6 figure income creation in a year for many possible and for some even in a month. Today domain names and website hosting through internet companies have made getting a website fast, easy and very affordable for everyone.
You need to use the internet to brand you and not your business.
When you start or grow a business to make money online you need to get yourself a website to brand you and your story. From the beginning to the end you want your visitor to feel they have met you in person. They know your story and in many ways are likely to relate. You and me are a lot alike in our stories. We all have struggles. We all face financial challenges. We all have a desire to be successful in life and we all struggle on the way to that success. You can simply tell your story and your journey of how you have done everything in video and people can start to connect with you.
When you made a connection you are in the perfect spot to share what changed your life and how. You are not in the old spot of trying to sell something. Simply share your story and use online video to do it.
Starting out you will not likely have a success story so you will lack that aspect. You can however share your vision and where you are working to build your business and again people will connect with you in sharing your vision for where you are going. Naturally once you have found success you can share your story of success and your business will enter phase two of rapid growth. You will find a slow steady number of people who follow you in your journey to success and when you start to really take off you will find your following grow in massive numbers and your followers become very loyal to you.
There will come a time when you have branded you so well it won’t matter what business you are in because people are following you and not a business.
Stay in constant contact with those who are your prospects. You can do this in simply using a list management service to allow people to opt in to your email list. Then your prospects will enter their name and email address on your list so they are sent a series of email messages each day or other day. You can build extreme loyalty on auto pilot by having 15-25 emails pre-written and set to be sent to your new email opt ins who visit your website over a period of 30-60 days. Then you send people a email once a week or more simply with things connected to you and your business or service. When you brand you people will start buying from you because of you and not your business or product and you will crush your competition. You can actually be selling your product or service to people for full price and they will buy from you at full price instead of the other guys in town who are offering a sale or discount. Why? Simply because you have branded yourself as the authority and expert and people like you and feel like they know you. You may never meet most of your customers but they will feel they know you and buy from you. While they others who do what you do or sell what you sell will have no idea how you are selling at full price more than they do on sale. While they keep offering their products at discounts and spending a lot on market they won’t get near the results you get.
We used these secrets to make our business into a global powerhouse of sales and now do over 6 figures a month. Most of those sales are on auto pilot. Our team members are very branded and we have made the process very automated for us and for our customers.
If you want to learn more about earning money online and how to grow your existing business online we offer a free member back office to our members.
To get your free member back office account to the Pizza Boy Club where our top income earner who started at 21 as a pizza boy delivery boy went on to make 6 figures in one month after just 6 months of using these methods come get your account today to make money online at http://www.pizzaboyclub.com/theclub/