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Posts Tagged ‘coaching’

Are you just simply buried by the sheer quantity of internet-marketing information there is available?You are not alone.In reality, that’s the most common problem voiced by budding entrepreneurs trying to create a viable income online.

Today, we are going to discuss a few of the best ways to stay focused and cut through all the noise.

First, it’s essential to be aware that “internet marketing” is a truly vast idiom.So massive that, essentially, it truly becomes meaningless.

You must break it down.You must specialize.  For example, let’s deal with a subset of the huge internet marketing pie: Affiliate Marketing.Granted this niche is still HUGE, but we’re beginning to get more manageable.  

What’s your next action to take?

Well, if you are a nascent affiliate marketer just getting-started consider obtaining custom-tailored assistance from an established Affiliate Assassin.

But, even prior-to this crucial step of seeking expert advice ask yourself these simple probing queries, and make sure that you can answer them all clearly and easily.

What is Your Prospect Really Searching For?

If you don’t know the answer to this before you start you are basically just spinning your wheels.

  You have to empathize with your customers and be able to provide real value. Otherwise, you will fail in the end.

Assuming that you have the prospects true best interests at heart, what then?

In order to be able to become viable and, therefore, be able to stay in business and continue to provide worthwhile value to your clients you must get a wee bit self-centered for just a moment as well.

So, ask yourself the question:
Why Are You Marketing This Particular Affiliate Product?

This is the root of your profitability, because your entire marketing strategy depends on it.

Allow me to illucidate, if your chosen affiliate offering is inherently a lead in to obtain customers for, say, consulting, speaking or different business ventures down the road, you do not need to worry too much about the first affiliate product’s price.

But, if selling the affiliate offering is your only profit center, you need to sweat the pricing level details much more intensely in order to maximize your profit.

  That leads us to the next logical step.

What Other Products That You Can Sell Will Provide Additional Value To Your Clients?
This is extremely crucial because in the large majority of cases, affiliate-marketers do not make a lot of revenue on their primary sale.

Sometimes, up-sells and continuity programs are what really allows your affiliate business to excel.
Therefore, developing a portfolio related to your initial offering is a critical step in making your affiliate-marketing business viable for the long-haul.

Remember, at the end of the day, your marketing enterprise depends on totally understanding the answers to the above queries.

If you can get these questions answered correctly at the very beginning, you are well on your path to being able to maximize your long-haul profitability.However, if you discount them you will surely leave a lot of cash on the table and, maybe, even more critically you’ll be accidentally short changing your buyers as well.

In the end planning and putting together the right ingredients, team and affiliate offerings – up front – are essential elements in achieving affiliate profitability!

Many people in affiliate programs seem to think they can stop working once the sale is made. In an Affiliate Program, you only succeed if your Downline team succeeds. That means the sale is not the end of your involvement in the process, rather it is merely the beginning of a much longer process of team building.

People joining affiliate programs tend to have big goals and dreams, but sometimes they fail anyway.

Reasons Why People Fail to Become Successful Affiliates:

There are three main reasons why people fail to adapt to change, especially technological change:

1. Lack of Skills
2. Lack of Knowledge
3. Fear

Adopt the “Coach” Role & Mindset:

If you adopt the mindset of a “Coach,” you can dramatically improve your Downline’s performance along all three lines.

When someone joins an affiliate program there is generally a fairly big learning curve to overcome – new product(s) such as the just-released MaxPro System, new technology, and virtual relationships, all of which are especially problematic if your new recruit is a novice in the world of internet marketing (or marketing in general).  A new internet marketer has a lot to learn before s/he can become really productive and successful.

If you ignore your new recruits, they can get very frustrated in a very short time due to information overload.  In fact, it can become so frustrating that many of these new affiliates will simply drift away, and never do anything to add to your bottom line.

Your bottom line will be a lot bigger if you invest some time with your new Downline team members, coaching and mentoring them.  Be proactive: actively help your team learn the products, and learn about the technical support and other resources available to them.

You’ll also need to spend time helping them learn how to market in this new Web 2.0 internet world of Blogs and Social Networks, which are unfamiliar to many.

You can sit around and wait for your new recruits to approach you for help, or better – you can take the initiative to make sure that they have the skills and knowledge they need to be successful.  Take the initiative to help your new recruits overcome their fear and buyer’s remorse.

Coaching is easier than you might think – you just need a positive attitude and a desire to build up your team members together with initiative and action from you.  The small investment of your time to coach your team will pay you big dividends.

One very good starting point for collecting all the rest of the knowledge about internet marketing that they will need is to have them sign up for the Online Success for Beginners course.

One of the top small business networking coaches is an entrepeneur named Jon Berghoff. Jon is founder of Global Empowerment Coaching and has a record of teaching leadership, creating sales, and causing business success through ‘harmonic influence,’ which gives you control over yourself, your business, and the world in general. Jon Berghoff is speaker and bestselling author of the “Cutting Edge Sales Book.”

This entry is a response to a question that came in from Mike in Fredericksburg, VA, after listening to the telephone seminar, “Becoming Wealthy During Turbulent Economic Times”. To hear the teleseminar, go to www.geconnection.com/turbulance.html.

To claim the FREE gifts that are listed during the teleseminar, go to www.geconnection.com/testimonial.

How can I use your tool of “farming” to breakthrough my current plateau of sales in my field?

“I really learned a lot from your perspective on hunting vs. farming as a way of attracting new prospects and clients. I’m really stuck though because I always have believed in the concept of giving value first, asking for business second, yet my annual sales revenue has flattened out and I can’t seem to break through to the next level. My question is, how can I use this “universal” or “spiritual” principle to really grow my sales again, not just to feel good about what I’m doing?”

Mike B. CPA, Fredericksburg, VA

ANSWER: Jon Berghoff

Mike, you are right on in searching for a way to use this spiritual principle to increase your success.

Most critical is knowing that it takes creativity, proactive effort, and old-fashioned hard work to create value for others. It can’t simply be a feeling or an attitude. The feeling, or attitude is required, but only useful when backed up with action. You might remember in the teleseminar that I mentioned the importance of behaviors, not just thinking, to improve results.

I would pose this question:

What are some ways that you could be adding value that are simple to do, that you have allowed to become easy not to do?

This is a good starting place. If this triggers anything, than put it into practicez. You might take the three areas from the call: problem solving, distributing information, and gift giving, and ask yourself; what are the easiest, fastest ways you could apply these secrets. I use the words “fast” and “easy” because most people over-think the process of farming (giving value first, asking for business second).

It might be as little as making sure you answers each phone call in a positive and uplifting way, vs. an unmonitored non-emotion-inducing approach.

It could be the difference between sending out a packet of free, applicable info to your prospects before you meet them for a sales presentation, so they are conditioned from the start to see you as an authority or expert.

Maybe it means hosting a telephone conference call for everyone in your sphere of influence, showing them 4-7 ways to save money during tax season, or the 5 most common mistakes made by others in their field.

Coaching! Business-Coaching! Life-Coaching! Dann kommt noch Selbstcoaching und Führungscoaching! Kaum ein Begriff in Bezug auf persönliche Veränderung oder Weiterentwicklung, kaum ein Berufsfeld, kaum eine Art der Betreung/Beratung ist derzeit mehr präsent als – Coaching! Was jedoch macht hier den Unterschied aus?

Ein großer Wachstumsmarkt, kaum gleiche Richtlinien (vor allem international gesehen) und eine sehr große Anzahl verschiedener Definitionen nähren den Boden der Kritiker. Die Frage, welche unweigerlich an die Oberfläche drängt und die auch mir immer häufiger gestellt wird, (bezeichne ich mich doch selbst als Results Coach) lautet: Was zeichnet Coaching bzw. gutes Coaching denn aus?

Viele Menschen suchen einen Coach weil sie ein Problem haben. Sie erwarten, dass der Coach das Problem FÜR sie löst. Die Situationen sind zahlreich: “Ich bin immer nur gestress.”, “Der Grund für mein Unglück ist meine Beziehung.“ oder “Ich bekomme nie was ich will.” sind beliebte Statements. Ein allgemeines Vorurteil: Der Coach löst das Problem für die Kunden. Dies tut er nicht wenn er auch nur halbwegs professionell ist.

Der Grund dafür liegt auf der Hand. Sollten Sie Kinder haben, so kennen Sie die Antwort bereits. Natürlich wäre es der einfachste und schnellste Weg das Problem für das Kind zu lösen und es wieder zum Spielen zu schicken. Was aber würden das Kind tun, wenn das Problem noch einmal auftaucht? Ganz genau, es sucht Sie erneut auf. Lösen Sie das Problem erneut, so sieht sich nicht nur das Kind, sondern auch SIE sich selbst bald einer ganzen Reihe neuer Probleme gegenüber. Auf diese Weise wird ein Abhängigkeitsverhältnis geschaffen. Dies bewirkt, dass das Kind auch künftig zum Coach, bzw. dem elterlichen Problemlöser, läuft.

Eigenverantwortung? Keine!
Selbstbestimmung? Mitnichten!
Durchhaltevermögen und Widerstandsfähigkeit? Fehlanzeige!

Zufälligerweise jene Charaktereigenschaften, die in unserer schnelllebigen, von Ignoranz und Ablenkung geprägten Gesellschaft, leider oft fehlen; gerade dann wenn es um die Konfrontation mit unangenehmen Situationen geht. Was hier die Eltern sind, kann natürlich bei jedem anders dargestellt sein. Beispiele können sein: Freunde, Bekannte, Kollegen, Nachbarn oder auch der Ehemann/die Ehefrau.

Was wird von Ihnen benötigt bzw. der Kunde einer Situation wie dieser am meisten? Sie benötigen neue Optionen, andere Blickwinkel und vor allem die Entschlossenheit das Problem zu beseitigen. SELBST zu beseitigen! Ist der Coach effektiv, versorgt er Sie.a. mit diesen “Substanzen”, meistens durch spezielle Fragen: Andere Möglichkeiten, andere Alternativen und das Gegenüberstellen von Problem (Ist-Zustand) und Lösung (Soll-Zustand). Das Ganze in einem Verhältnis, dass der Kunde NUR noch die neue, vorher unbekannte Situation wünscht. Dann, und nur dann, werden die notwendigen Handlungen unternommen, die zu einer Veränderung der aktuellen, unbefriedigenden Situation führen. Ob es nun um Führungsverhalten, Persönlichkeitstraining oder auch Methoden des Selbstcoaching geht.

Effektives Coaching ist erkennbar an konkreten Ergebnissen und sofortiger Veränderung (zu denen auch kleine zählen!), zudem an einer Atmosphäre von Vertrauen mit dem Ziel, dem Kunden so schnell wie möglich weiter zu helfen. Nur dann ist Coachin wirklich sinnvoll, nur dann zahlt sich die Investition in dieses Persönlichkeitstraining aus und nur dann besteht die Chance auf eine tatsächliche Veränderung. Nur dann bekommt Coaching den Wert, den es von Haus aus verdient:

Situationen nachhaltig, jedoch auch zielorientiert und schnell in Lösungen zu “verändern”! Ganz easy!

Coaching! Business-Coaching! Life-Coaching! Außerdem noch Selbstcoaching und Führungskräftecoaching! Kaum ein anderer Begriff wird in Bezug auf persönliche Entwicklkung, Führung und die eigene positive Weiterbildung häufiger genannt als Coaching! Was macht den Unterschied wirklich aus?

Der Wachstumsmarkt ist riesig, es gibt kaum einheitliche Richtlinien, dafür allerdings viel Raum und Möglichkeiten für Kritik und z.T. sogar Hohn. Die Frage, welche unweigerlich an die Oberfläche drängt und die auch mir immer häufiger gestellt wird, (bezeichne ich mich doch selbst als Results Coach) lautet: Was zeichnet Coaching bzw. effektives Coaching eigentlich aus?

Nicht wenige Menschen suchen aufgrund eines Problems einen Coach und erwarten (bewusst oder unterbewusst), dass dieser ihre Probleme löst. Die Situationen sind zahlreich: “Ich bin immer nur gestress.”, “Meine Beziehung ist Schuld daran, dass ich nicht glücklich bin.” oder aber “Ich bekomme sowieso nie was ich möchte.” sind populäre Aussagen. Um mit Vorurteilen aufzuräumen: Kein guter und/oder professioneller Coach löst Probleme für seine Kunden.

Und das berechtigterweise. Sollten Sie Eltern sein, kennen Sie womöglich die Lösung. Das Kind wieder zum Spielen zu schicken, das Problem somit für es zu lösen, wäre der einfachste Weg. Was aber würden das Kind tun, wenn das Problem noch einmal auftaucht? Richtig, es wird Sie wieder aufsuchen. Lösen Sie das Problem wieder, so hat nicht nur das Kind bald wieder Schwierigkeiten, sondern auch Sie selbst. So wird ein Abhängigkeitsverhältnis geschaffen, welches im Kind ein Verhalten hervorruft auch künftig bei Schwierigkeiten zum “Problemlöser” zu laufen…

Eigenverantwortung? Keine!
Selbstständigkeit? Mitnichten!
Geduld und Belastbarkeit? Fehlanzeige!

Zufällig einige der Charaktereigenschaften, die so häufig fehlen in unserer Gesellschaft, die geprägt ist von Schnelllebigkeit, Ignoranz und Ablenkung wenn es um die Konfrontation mit unangenehmen Situationen geht. Die illustrierte Rolle der Eltern ist je nach Lebenslage, Alter und Umständen austauschbar durch die beste Freundin, Arbeitskollegen, den Chef, oder den Ehepartner.

Was wird von Ihnen benötigt bzw. der Kunde in dieser (oder in einer ähnlichen) Situation am meisten? Sie benötigen neue Optionen, andere Blickwinkel und vor allem die Entschlossenheit das Problem zu beseitigen. SELBST zu erledigen! Ist der Coach effektiv, versorgt er Sie.a. mit diesen Bestandteilen, in der Form bewusst gestellter Fragen: Neue Möglichkeiten, andere Blickwinkel und die Gegenüberstellung von Ist-Zustand (Problem) und Soll-Zustand (Ziel) in einem Mass, dass der Kunde selbst ausschließlich die neue Alternative als zufriedenstellend betrachtet. Und nur dann wird so gehandelt, dass die unbefriedigende und ungewollte Situation (aktuell) so verändert wird wie gewünscht. Ob es nun um Führungsverhalten, Persönlichkeitstraining oder auch Methoden des Selbstcoaching geht.

Gutes Coaching weist messbare Resultate auf, umgehende Veränderung (auch kleine Veränderungen gehören dazu!) und eine Atmosphäre von Vertrauen. Ziel ist es, dem Kunden in kürzester Zeit zu helfen. NUR dann ist Coaching wirklich effektiv (und auch sinnvoll), nur dann lohnt sich die Investition und nur in diesem Fall besteht die Möglichkeit auf eine anhaltende Veränderung. Nur dann bekommt Coaching den Wert, den es von Haus aus verdient:

Herausforderungen wirksam, zügig und vor allem nachhaltig in Lösungen zu verwandeln! Ganz simpel!

Many people in affiliate programs seem to think that once the sale is made, their work is done.  But, if you’re in an affiliate program, you only succeed when your Downline succeeds.Don’t drop out of the picture after the initial sale is made, stay close to your downline team members, coaching and mentoring them.

People joining affiliate programs tend to have big goals and dreams , but sometimes they fail anyway.

Reasons Why People Fail to Become Successful Affiliates:

There are three main reasons why people fail to adapt to change, especially technological change:

1. Lack of Skills
2. Lack of Knowledge
3. Fear

Adopt the “Coach” Role & Mindset:

If you adopt the mindset of a “Coach,” you can dramatically improve your Downline’s performance along all three lines.

When someone joins a successful affiliate program there is generally a fairly big learning curve to overcome – new product(s) such as the Infinite Income Plan , new technology, virtual relationships, especially if your new recruit is new to the world of internet marketing, or marketing in general.There’s so much to learn when you first start as an internet marketer: new jargon, tools and techniques, plus you have to learn the product itself.

If you ignore your new recruits, they can get very frustrated with all the information they have to learn, in a very short time.If you want your bottom line to grow, invest in helping your new recruits overcome the learning curve so they don’t get overly frustrated and just quit.

Your bottom line will be a lot bigger if you invest some time with your new Downline team members, coaching and mentoring them?Take the initiative to help your recruits learn about your products, technical support and other resources available to them.

Chances are very good that you’ll also need to spend some time helping them learn how to market the product in this new Web 2.0 internet world of Blogs and Social Networks, which are unfamiliar to many.

You can sit around and wait for your new recruits to approach you for help, or better – you can take the initiative to make sure that they have the skills and knowledge they need to be successful.Fear is a major obstacle, especially buyer’s remorse – your personal involvement will go a long way to overcoming your new recruit’s fear.

Coaching is easier than you might think – you just need a positive attitude and a desire to build up your team members. together with your proactive behavior.When you invest in your downline, they’ll repay that investment many times over.

Some baseball coaches just don’t really understand proper baseball pitching mechanics, and therefore end up having their pitchers spend a lot of their efforts doing drills that are not really very effective for improving pitching accuracy or speed. They likely also make their players life weights with the goal of building up arm strength, but this isn’t necessary in order to throw a faster pitch. The time dedicated to baseball pitching workouts could be much better spent if coaches would focus on the pitching techniques and the way that the whole body can be used to generate more power to improve a pitcher’s velocity.

Some of the more common aspects of most baseball pitching workouts include baseball pitching drills, lifting weights, using weighted balls, and stretching have proven to actually do more harm to pitchers than good or actually end up decreasing a pitcher’s velocity. This is because many of these methods or drills don’t focus on the body as a whole. The best pitching comes from pitchers who use their entire body in order to throw the pitch, and not just their arms. If you use your entire body for pitching, and do it with maximum effectiveness, your body should transfer through different positions, and if your body gets trained in this process, it it eventually feels natural to use proper pitching mechanics.

While this information has been proved in a number of studies, most coaches don’t realize it yet. Consequently, many baseball coaches still have their pitchers waste the time spent in pitching workouts with worthless methods of pitching. Many people are learning about how important it is to use their entire bodies and the correct way to throw a pitch via the use of pitching videos and manuals that are being sold on the internet.

Maybe, as more testing shows the typical training programs are not as effective as many believed, more coaches will switch to more effective baseball pitching workouts methods. Better workouts will lead players through pitching mechanics, beginning from the end and moving backwards, and on learning how to use their body to harness the explosive velocity that can be generated during the throwing of a pitch if everything is done just right.