Posts Tagged ‘e-commerce’
Best Domain Name for your Site
Do you think you have a good Domain name in mind for your site?
WAIT!
Before you rush out register it there are a several things you need to consider.
- Is your idea marketable do people want it?
- What other words describe your site?
- How competitive is your market?
- Does the domain name describe your sites contents?
- Is the name easy to remember?
Existing Businesses
If you have an existing business you already have brand name recognition so its important to include your business name.
i.e. www.shopname.com
If that domain is taken then consider how people will search for your site. Most people will google something like (shop name) + (city) so why not name it www.shopnamecity.com or www.shopname-city.com these domain names will almost certainly be available.
You may find that .net .us .org domain extensions are available beware of these extensions as people type .com automatically. You may wish to purchase these domains & forward to your main site.
Online Businesses
Very Important – Do people want what your selling?
Before you rush ahead & spend hours developing a site with no value think of 6 or more words that best describe your idea.
Go to Wordtracker (Its Free) & see how many people are searching those exact words. List the words according to the # of searches.
Now you now know 2 things;
- Is this an idea worth pursuing?
- What words generated the most searches.
Obviously if very few people are searching for your main keywords then this idea is not worth pursuing as an e-commerce business. Save your money & register for a free blog at www.blogger.com if you are really dedicated to the idea.
If some of your words returned good search volume you are ready for the next step.
Don’t worry about competition at this stage I will cover search engine optimization in competitive markets later, it is more important that there are allot of searches.
Armed with your keywords you are now ready to find the perfect domain name for your new business.
Write down some options using the most popular keyword or a mixture of your keywords. It helps if your domain name is descriptive of the sites content.
A person searching the internet for E-Commerce will click www.E-CommerceNewbie.com before www.mywebsite.com
TIP – Hyphens as in E-Commerce are not generally a good idea however using Wordtracker you will find that more people search for E-Commerce than eCommerce.
How Do I Become A Credit Card Processor?
Becoming a credit card processor online is simple. All you have to do is to select the right 3rd party payment processor. They process of the tranactions made at your site and will frequently manage any cases of credit card deception. It’s critical to be aware that not all these companies are the same and you should do your research carefully before you select one.
These are a few tips to assist you.
Think about your individual needs: understand your target market. Do you have a certain amount of international clientele? Then be sure the payment processor will be willing to handle different countries without restrictions. Will you be taking paid ads on your website? Some companies like 2Checkout will not deal with advertising transactions. Is your business setting up your business or established? Check out initial fees and calculate your operating expenses to suit. You may desire to use a no cost company like Paypal or a different Internet creditcard processing service.
Whatever you decide you should have a secondary payment service: paypal is famous for making the decision that you are receiving too many transactions and just restricting your account. If you have a product which could be a best seller be wary and have a second solution ready. This will also add to your trustworthiness in your buyer’s opinion and you’ll make more sales.
Read the fine print: make sure there aren’t any hidden costs. Some credit card payment processors will make everything look alluring in the beginning, however when you look deeper you will understand that you have to pay extra every month. Worse still you may even have to pay extra fees when you earn less than a certain sum. If you are a new business you do not want to get caught with this arrangement.
Make sure the enterprise is not going to tie you down you in a yearly commitment. You do not know what your position will be in a year or how trustworthy the new company will be. Try to find a payment service that will let you cancel whenever you decide.
How Can I Process Credit Cards Online?
Becoming a credit card processor on the Internet is easy. All you need to do is to decide on the correct third party processor. They process of the sales generated at your web site and will often take care of any cases of credit card fraud. It is critical to understand that not all these businesses are created equal and you ought to do your research carefully before you opt for one.
Here are some points to assist you.
Contemplate your particular needs: understand your niche market. Does your business have a certain amount of global clientele? Then be sure the payment processor will be ready to handle different countries without restrictions. Will you be taking paid ads on your website? Some payment processors like 2Checkout will not handle advertising payments. Is your business setting up your business or established? look into initial fees and assess your operating expenses to suit. You may want to make use of a no cost company like Paypal or a different Internet credit card processing company.
If you choose Paypal you should have a backup solution: pay pal is famous for determining that you are getting too many payments and just restricting your account. If you have a product which could be a best seller be cautious and have a second solution ready. This will also add to your credibility in your buyer’s eyes and you will make more sales.
Pay attention to details: be sure there are no hidden costs. Some creditcard processing companies will make everything look enticing up front, but when you look deeper you will see that may incur some extra each month. Worse still you may even have to pay more money when you make less than a certain quantity. If you are a new business you do not want to get caught with this type of contract.
Make sure the business is not going to bind you in a yearly commitment. You do not know what your situation will be in a year or how good the new company will be. Try to find a service provider that will let you cancel whenever you decide.