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Posts Tagged ‘search engine optimization’

Search Engine Optimization (SEO) will be the distinction between a tiny, barely profitable or visible web site and a traffic magnet website. There are a lot of ways in which, each sensible and dangerous, to influence the search engines. Some search engines react to sure methods better than others. Some even have conflicting methods that they react to. To document all of these items would require a significant range of pages and research that goes beyond the scope of this article.

But, there are a number of things that can be documented that can work for most if not all search engines. And let’s face it; there are really solely three that create a distinction between a successful and an unsuccessful SEO strategy. They are the big three: Google, Yahoo and MSN. These three search engines in any given month are responsible for over 90% of all web searches.

Therefore, what is this text regarding? It’s about what you can do as a website owner that will influence the search engines using commonly accepted practices of linking to alternative websites (outbound) and obtaining web site links (inbound) back to you. There are basically 4 methods {that a} web site owner usually can employ to increase their web site price within the eyes of the search engine.

They’re reciprocal linking, one-means linking, multi-site linking and directory linking. A web site owner ought to not suppose that using just a single strategy is the correct answer – certain it can help your SEO however it won’t be the Best answer. The Best answer is to employ all four techniques and to try and do it naturally.

Every of the four linking methods has specific descriptions that may be summed up as:

1. Reciprocal Linking: Website A links to Website B, Web site B links back to Website A

2. One-Method Linking: Web site B links to Website A

3. Multi-Website Linking: Web site A links to Website B, Web site B links to Website C, Website C links to Website D, and Web site D links back to Web site A. May be 3..N variety of websites involved.

4. Directory Linking: Website Directory A links to Website A

That seems easy enough but it takes time and effort to perform all 4 ways and most web site owners aren’t willing to pay the time or don’t have the time to spend on it. As a web site owner, SEO needs to be one in all the highest priority tasks that you wish to handle, simply when Order Processing and Fulfillment and Client Service. Without free traffic from the search engines, alternative traffic generation strategies that typically require payment should be engaged.

Now doing the 4 strategies on top of is nice, but it gets even harder as a result of you have got to try to to it during a approach that doesn’t trigger the search engines to enforce a penalty upon your website. Nobody except the search engine engineers apprehend all of the precise penalties however we have some good theories for a number of them.

The primary is the speed at that links are created. There’s a certain threshold for creating links that is too fast. It’s potential that the brink is a sliding scale and is related to the age of the web site consistent with the engine. As an example, a young low-traffic web site ought to not normally be getting a thousand links a month whereas an older website that gets a lot of traffic might be OK to get 1000 links a month. As you progress in your linking methods create certain you keep this in mind, particularly if you’re pondering buying links.

The second is that having a link to each web site that links to you will probably cut back the price of the links. In alternative words, if all you ever get is Reciprocal Linking, you may probably move up the SERP’s (Search Engine Results Page’s) but you won’t reach your sites full potential. Having a mixture of all 4 ways will seem additional natural to the engines.

The third is having all inbound links to your website on “linking” pages will create those links less valuable than having a natural link on a contextually relative page for a share of the inbound links. The upper you can drive this context share, the higher your web site can rank. These varieties of links are usually some of the foremost tough links to generate an exchange for as a result of it requires additional effort and time for both website owners.

The fourth is to have links inbound from all different ranking sites. If all you have got linking to you is page rank half dozen and 7 sites then you are possible to be sending the message that you purchased your links and that’s not natural to the engines. Some would argue that purchasing links for driving traffic is just fine and it is. But, you should not expect the search engines to offer those inbound links very abundant weight when calculating your SERP positions. It is considerably more natural for you to possess a giant range of rank 1 and a couple of inbound links and a decreasing number of inbound links as you progress up the page rank scale (0 – 10).

The fifth is to possess the text of you inbound links varied. It isn’t natural to possess each web site that links to you to have the same text on the link description. The natural tendency would be to have a sure % be the sites name, however once that it ought to be a large choice of description. Your link text description is a key issue for a way your website/page will rank, therefore create sure that you keep that in mind as you specify your most popular link text description on your website.

Finally, it would be best for a good percentage of your inbound links to look among the text of a page that appears natural for the reader of that site. And for those links to not all point back to the house page of your website. It’s most natural for a sensible high quality link to look in the text of a page and have it point internally within your site.

Thus, when you start or continue your SEO activities keep all of these things in mind and do not be impatient. Impatience may incur penalties or worse. Your website could finish up within the “sandbox”. It is rumored and changing into a lot of concrete that Google supposedly uses a sandbox that questionable sites are put in until they have aged to a point that Google no longer feels that they are being manipulated. Many of the search engines use similar protection schemes to eliminate spam sites and manipulation sites to stay their SERP’s from being cluttered.

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One among the foremost powerful aspects of Search Engine Optimization is link building. Proper link building for the purpose of rankings uses Targeting Links. Targeting Links are one of the most effective approaches, as the links pass PageRank, and are already proven to rank your competitors. The “Previous College” terminology for this approach is called “Stealing your competitors rankings”.

Top SEO Corporations use this methodology when developing high-tier marketing ways for their shoppers and even their own websites. It is additionally the foremost time consuming approach to link building, but it is one among the most powerful methods of producing results.

Outline your keyword targets:
Every and every link you build wants to own a keyword target when using this approach. Target one keyword first. See who’s ranking in the prime ten on your favorite Search Engine (SE) for this keyword or keyword phrase. All of these sites contain your link targets. The sites that link to them, their backlinks,  are more powerful than any link that is built for the only purpose of link popularity. These are targeted links and have abundant additional power to rank websites. Now the keyword that these sites rank for is the Anchor Text that you wish to use on your link on these targeted websites.

Now that we tend to have your keyword target, we tend to need to consider whether the link is really a high quality link, or a spam site. Determining this is more durable for the layman than the experienced marketer as some sites that show within the backlinks are obvious spammers or websites that are making an attempt to make a buck from Pay Per Click advertising. As a general rule these have low or no PageRank (PageRank 0/10), and perpetually have plenty of ads first. Ignore these links, as they can be temporary or detrimental to the present process. Finding the standard websites in your competitors backlinks is very important. You need to weed out the garbage.

Opt for the websites that have some PageRank and seem to be quality sites, if you discover some sites in common when checking backlinks on multiple competitors, then those are the vital links, and you must do whatever you have to do to urge a link from it. Take into account a reciprocal if all else fails.

Now the exhausting part, how do you get your link on their page next to your competitor? How can you get the link to you while not returning it? Since everyone is therefore link popularity aware, you need to gift a high quality proposal to the webmaster to gain a link. You need to be a top quality addition for the webmaster to wish to add the link. Nowadays, it’s rare that any web site can provide a link while not returning one. In 1999 before the Link Popularity Search Engines, this was not the case, webmasters linked to whoever they wanted to and paid no attention to reciprocal link exchanges. So how can we have a tendency to get a link without returning one?

Here’s a good approach. For any link that you’re targeting, you really want to try and try to supply the webmaster a real reason on why he should add the link. Proving that your web site may be a valuable resource and one-of-a-kind, could be a possible approach to still get a free link, and a free targeted link may be a powerful link. One-way links are vital for any web site as it is the model of the Authority Domains.  These sites have tons to thousands of one-manner links, and very few if any reciprocal links. Thus you must try through no matter ways of 1-means link building that you would like to use, to urge these targeted links while not reciprocating. But a reciprocal link is healthier than no link.

Mix this method with blind link building (random reciprocals links), press releases and even article writing (like this one) and your web site will achieve higher rankings, higher traffic and if your web site is actually effective…it will prosper.

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The most splendid thing about Internet Marketing is that the most useful instruments for the formulation of web traffic are free. All it takes to drive traffic to your website is a routine investment of a minute portion of time.

Click On The Link To Get Free Traffic To Website Today?

Here are 5 great methods to attract traffic to your site for free:

1. Submit to Article Directories

Article directories are sites that put together a significant amount of articles before placing them into classified databases and permit visitors to reprint the articles on their own websites. Any person can draft a short content in the 500 word range that is connected to the subject matter of their website and publish it to an article submission directory such as GoArticle.com or Ezine.com for free.

Submitting an article is elementary. You fill out a simplistic form and upload or paste your article to it. Be careful when you are dealing with the author’s resource or bio box, you want to post at least a single back-link to your own website. Whenever someone reprint the article, your link will be found on a different website online. Well written, articles are often reprinted hundreds of times, and every single reprint back-links readers to your web site!

2. Using Forums

The best forums for Internet Marketing purposes are the ones that you find that are populated with experts and bloggers in your niche. Make use of Google Search to locate superior, high-traffic forums dealing with your topic and sign up. Present yourself, begin posting, and stay an active forum participant. Add a link to your own website in your Signature which will be embedded every time you make a comment to the forum.

3. Building Hubs in HubPages

HubPages.com is a free of charge Internet society that you can publish one page content about your website topic onto a web page called “hub”. It doesn’t cost you anything to create hubs and you can create as many as you want.

Hubs can increase traffic to your website in two ways. Firstly, is the inclusion of a link to your website from your hub editorial. The second way is when you comment on other members’ hubs and paste a link to your own hubs as a part of your comment.

4. Twitter Tweets

Twitter is a no cost micro-blogging and social networking platform that provides you with a way to send and read brief text messages (tweets) posted by your peers and clients. Although not technically a marketing tool per se, you can post a link to your webpage in your Tweets.

After you open your account and gathering more followers, you should notice an increase in the traffic that is generated to your website absolutely free. You are permitted to Twitter about subjects connected to your site, direct your followers to your blog, or debate news about your niche while letting the world know what you’re doing.

All you have to do is create a Twitter account and start following as several people. Other Twitters will quickly start following you. Tweet as frequently as you can, make sure each Tweet carries your link.

5. Use YouTube

YouTube is a simple and free tool you can use to attract traffic to your website. Come up with some videos that are based on the subject of your site, save the video on YouTube. Encourage your friends to subscribe to your channel. Have your site URL in the videos and include the link in your summery so viewers can go to your site.

Every single one of these tools can be used to create free traffic to your site and at the same time, you will increase your search engine rankings. As you promote your URL, you’ll also be building up backlinks. Back-links on high-ranking sites such as HubPages and the most established article directories are what search engines are looking for. Having high search engine ranking will mean additional free traffic to your website.

Find Out More On How To Get Free Traffic To Website Here!

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I spent a great deal of my time working on search engine optimization (SEO) for my various websites and blogs.  An online business has two options for tackling the necessary, continuing task of improving SEO.  One of those is to handle your optimization efforts in-house, while the other is to hire a consulting firm to assist you in the project.  Such consulting companies cause me some concern for serveral reasons.  Many of the consultants are not well informed about legitimate research about how the search engine algorithms determine rankings.  They rely on rumors without the empirical data to confirm these often incorrect assumptions.  Some of the simply disguise themselves as experts, and then go out and purchase links from link farms.  Such links can sometimes have very short term success, but eventually the linking strategies are made useless by sophisticated search engine algorithms that can uncover such schemes and cause your site to drop back farther in the search results than it was before you hired the self-proclaimed masters.  The last of my reservations about these companies, at least the last that I will mention in this article, is that they tend to be overpriced for the limited value that a business typically receives.

If you read the first paragraph of this article, you know my recommendation:  Do it yourself, unless you can afford the extremely high prices of someone like a Brad Fallon or a Leslie Rohde.

If you’re going to follow my informed recommendation, you need some help in the form of basic search engine optimization education and good, well engineered software to help you gather and analyze the immense amount of data required to indicate potential areas of improvement and to track the results of the strategies that you implement.  I wrote a comparison of the most important SEO software on one of my websites.

I have long been a long term supporter of SEO Elite (see sales page).  This software is one of the products of the Callen brothers’ company, and it has been a leader in the SEO software niche for many years.  I generally recommend it without any reservations.  I recently learned that they are getting ready to release a new version, SEO Elite 2.0, so I recommend it now only on the basis of two conditions: 1) That you can get assurance that you will be able to get a special upgrade price for the new version when it is released in the future, or 2) that you decide to buy the same company’s highly recommended Keyword Elite, because they extend a substantial discount for buying both simultaneously (it comes as an upsell).  I bought both at the same time and, together, they are still among the best investments I have ever made!

The only other comparable SEO software package is guru Leslie Rohde’s Optilink (you’ll land on the sales page).  Rohde is the genius who makes all the rest of us seem like nothing more than silly pretenders to the SEO throne.  Rohde taught me much of what I know about search engine optimization.  Pardon the lack of modesty…I know an immense amount about SEO.

If your business can afford the expense, I urge you to buy both software options–and use them both (as well as the amazing Keyword Elite).  But if you are in a financial pinch and want to begin with just one of the two, I’m going to break with my longstanding position of suggesting SEO Elite and recommend Optilink, instead–temporarily, at least, until I have an opportunity to thoroughly test SEO Elite 2.0.

Optilink and SEO Elite are very modestly priced for such robust software; they cost only around 0 each.  Only if you are really pinched for cash, Rohde’s company also offers a less sophisticated aid, Optispider, that is only half as costly as the robust Optilink.  If you really must scale back to that level, you might also consider the similarly priced (0) Traffic Travis, by Mark Ling.  I describe each of those alternatives in my lengthy review (see the link in the first paragraph).

I use both SEO Elite and Optilink regularly.  They are tremendous time savers in both gathering the data and in helping make sense of it all.

You can effectively maximize your site’s search engine optimization (SEO) by having your article marketing outsourced when you are trying to sell a service or product through the Internet.  SEO encompasses the steps for letting your website gain the best ranking that it could get for certain keyword searches in the results pages of the search engine.  If the URL site gets on the first page of the results, you have a good chance of being visited by the Web surfer.

Unique articles represent a low-cost method for gaining more traffic to your website, which in turn leads to a higher chance of being able to market your product or service.  One role of the articles is to let you put in the keywords and phrases that you have estimated to be those that a potential customer of your service or product will type in when he wants to search for your type of service or product.  In this manner, your site gets indexed by the search engine spiders and will be included in the list when the specific keywords and phrases that you have included in the articles are typed in by the Internet surfer.

An important step to take is that you submit your unique articles to the sites that collect them.  These particular websites have high rankings in the search engines and because your links are contained in the articles that you have submitted to them, their high rankings will pull up your ranking as you submit more and more articles to them and the number of backlinks to your site increases.

The second purpose of the articles is the natural generation of backlinks to your site.  Search engines, particularly Google, consider backlinks as an indicator of the popularity of your site.  Your ranking in the search engine results will rise as the number of backlinks from quality websites increases.  Also, you may gradually become an expert in your specific field as you get more and more articles published on those websites.  As a result, more and more people would want to create a link on their websites that is directed towards your site so that this will accelerate the growth of the the number of backlinks to you.

As you can see, marketing with articles on tap plays a key role in maximizing your SEO efforts.  And if you feel that you do not have enough time to write those articles, you can always depend on article writing services.  The prices offered for the quality articles are quite affordable.

Article by John Black

Search Engine Optimisation or SEO as it is known by, is an essential ingredient for any website to achieve success.  However it can be extremely mystifying for web site owners particularly for those new to the whole concept of selling online .  There are sometimes 3 reactions the entire idea of SEO ;

1.  Some feel that it’s a waste of time and that simply the act of putting an internet site on the web is enough.

2.  Some feel that they can just do it all themselves and that there’s not much to it.

3.  Many feel that it is unquestionably something that should be delegated to a professional and that their valuable time is better spent doing things for their businesses that they excel at.

All three perspectives have merit, for a few businesses just having a site is sufficient.  The sort of business that this would work for is one that is unlikely to have people searching for their services online .  For instance a personal Chiropractic practice in a reasonably tiny city.

In barely larger towns, depending on the quantity of competing businesses have internet sites online, it could be feasible to get great results by doing a bit of promotion yourself.

For the majority , however , getting it to work best truly does require the services of a professional Search Engine Optimization specialist.
Search engine optimisation is a field that is consistently changing and the systems and methods that need to be used to get good search engine visibility are also an ever changing phenomenon.

the great thing about using SEO services to get your website to rank highly in the search engines is that it is advertising that not only is working for you 24 hours a day, 7 days each week.  It’s a way of bringing in buyers that are actively looking for what you are offering.

Consider the normal sorts of advertising – paperspapers, mags, TV, local papers or radio.  They’re all a kind of shotgun approach, sending your marketing far and wide in the hope that your possible clients happen to be reading, watching or listening to them at precisely the right time.

Whereas with search engine selling it is simply possible with good SEO services and a well set up website, to put your offering at once in front of the people that have purposely looked for your service or product by typing it into a search engine.

Another great thing about using search engine optimisation to boost your business, is that it is quantifiable.  Unlike more traditional forms of advertising, it is wholly feasible to track what quantity of people come to your site.  Not just that you can tell where in the world they come from, which keyword phrase they previously found you, which search engine they came through and how many came through each of the keywords.

with extra conventional advertising not only is it a shotgun approach, in most situations it is not measurable and generally the costs involved are extremely high.

For cutting edge SEO services at a fraction of the cost of other Search Engine Optimization services visit www.linxhurricane.com today

In order to get high rankings on major search engines these days, it is necessary to use search engine optimization (SEO). This is possible with the help of well researched appropriate keywords and other potent tools such as link building, blogging, article marketing, etc. An attractive, informative and powerful website is the backbone of any business and effective marketing of your website is absolutely essential to drive targeted traffic.

There are many companies offering SEO services. You can take the help of a reputed and reliable firm to market your business online. It is very important for you to test your sites performance in order to find out whether or not the SEO firm is doing its job correctly – this is where the Website SEO Analysis tools come in handy.

You can get your website analysis powered by Domain Age, Alexa Rank, and Page Ranker. Website evaluation and analysis also enables you to learn about what improvements and enhancements you can make to rank your site higher. The tool analyzes concerns regarding communication and design and identifies areas that need improvement.

For example, an analysis might research on whether the website has had advanced SEO services to effectively become optimized for ranking in search engine. In addition, it analyzes the content of every page (where or not it is optimized and matches the appropriate keywords). If vital keywords are hidden, this tool analyzes and finds out whether this is due to being hidden by Javascript or images.

Another aspect that is addressed by the website SEO analysis tool is the design of the site. It checks on whether there is clear identification of calls-to-action. It also checks for professionalism, friendliness and sophistication in the design. Technical aspects that are scrutinized by this tool include presence of any intrusions and obstacles to search engine spidering. It also checks whether the content on the site is customer friendly and relevant.

Website SEO analysis service identifies areas of your website that do not conform to search engine guidelines. With the help of the results obtained from this tool, your webmaster can be instructed to fine tune the site and make it more search engine friendly.

The website SEO analysis tool addresses other areas of concern as well such as CSS webpage construction, valid HTML coding, hosting set up, and optimization of meta data tags.txt files and custom error pages, conformation to accessibility guidelines, appropriate navigation set up, use of dynamic URLs and quality of external and internal links.

The tool also analyzes the amount of targeted traffic driven to the site and identifies issues related to usability that may have a negative impact on the ranking of the website in the long run.

One way to drive traffic to your website is through Google AdWords. However, in order to be successful, you need the right keywords. Most people usually bid on the most popular keywords and therefore, most expensive keywords. This doesn’t have to be so, you can find top keywords creatively and for free too. To find the right keywords for your niche, here are some methods that you can use.

Read About Finding The Keyword Search Suggestion And More…

Online Forums

Forums related to your website’s topic are one of the best places to initially start your keyword search. All you need to do is to type in your topic and the word “forum” to find the relevant forums. For example, “dog forum” or “cooking forum”. You can then join these forums and then start browsing through the threads and postings. Find out the favourite topics, phrases and words people use, and you put them into a list. As you do this, you can build your keyword list from these common words and terms.

Keyword Tool From Google AdWords

Another excellent and easy method to find popular keywords is by using Google AdWords Keyword tool.. You can find the tool’s website by searching “Google AdWords Keyword Tool”. Once you get to the site, you can start your search by typing in your topic and the clicking “Get Keyword Ideas”. The site allows you to also search for synonyms. Make sure that you tick this option so that you get more keyword suggestions. The search engine will then churns out keywords and additional suggested words that are related to your topic. These keywords result also come with statistics like search volume, which is extremely helpful. A big benefit to this tool, is that it’s free to all.

Using Amazon.com

One of the most overlooked, but amazing methods to search for keywords is through book content. Amazon.com can provide you with thousands of books and information and keywords. You do this by searching for the top selling books, preferably the top 5, related to your topic and then you can go through the books content page and look for keywords. Amazon.com allows you to go through the books’ first few pages and this gives you an opportunity to search for more keywords. Beside getting your keywords, you also find out what your audience wants.

Other Related Websites

Another method to get popular keywords is by website or blog hopping. However, you have to find related topic websites. Take a look at the content, topics, common phrases and keywords. These websites are usually well organized and rank for specific keywords. Take a look at the headers, page titles, meta tags, keywords as well as the website description. These things will give you an idea of the keywords that these sites use and what your common audience usually searches for.

Use Online Keyword Tools

With keyword research being so important, there are numerous keyword tools out on the net. Wordtracker.com and KeywordSpy.com are just some of them. These are very useful tools, but they come with a price. They are perfect if you’re planning on extracting thousands of keywords because they give you thousands of keywords almost instantly. Do remember that these tools can sometimes be difficult to use.

The aforementioned articles are simply some of the most common methods you can use to find the top keywords for your niche. Do remember that you can look for keywords anywhere and there are many ways of finding them. What is very important, is finding the keywords that are relevant to your site as well as to your audiences, so you can eventually make sales with them.

Discover The Keyword Search Suggestion Here?

As the internet has become increasingly sophisticated, the various professional fields in the internet marketplace have become more and more specialized. In each area there have been massive leaps in complexity, usability, design and technology.

Even just a few years back, there were relatively few separate specialties for people who work within the arena of the internet. These days there is a vast multitude of ways in which people can specialize online. These professionals include:

Web designers,Information architects,Google Adwords campaign managers, various types of program and software developers and last but not least, Search engine Optimization.

In my experience, most web designers these days don’t even know how to include Search engine Optimization in the sites that they design and build. There is ample proof of this; it is visible easily every day by just taking a look at what is out there. Websites that have either no or empty Meta tags no headline tags and in some cases no title tags! The most frustrating part of this is that all of these measures are very easy to include.

So where does that leave the buyer? It leaves them with a website that will no doubt look fantastic; however the chances are that few will ever see it. Let alone become customers of whatever service or product the site is offering. This seems to be particularly true in the case of websites that contain a lot of flash, it looks great, but it is heavy in the browser and as it is purely images, the search engines cannot read it, even if there are words as the words themselves are rendered as images not text.

Therefore, when shopping for a website designer, be aware that though most will have the words ‘SEO’ or ‘Search Engine Optimisation‘ somewhere within their marketing or sales material. Many of them have no idea what it actually means, it is a good idea to check. The way to check it out is to look at sites they have already completed – particularly their own. Check to see if it has Meta tags such as the keyword and description meta tag, check to see if their title tags actually have something useful in them not just ‘welcome to company XYZ website’.

These things are simple for anybody to check out. The title tag contents are readily visible when you open any webpage in your browser, you will see it on the very top of your screen. To check the other parts you will need to look at the source code, you can do this in Firefox by clicking on ‘View’ then on ‘Page Source’. This will show you all the code of the site, the meta tags should be near the top just after the the title tags.

Finally, take a look to see if the website has headline tags. Between them should be the main title of the page, including the keywords that you want people to find your site with.

Article by Johnathon Black

Here is one example of the financial results that a company achieved by optimizing a single keyword that moved from the bottom of the second page of Google to a number 4 position, above the fold on the first page.

A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering the number of companies competing for a high ranking on this keyword, a position on the second page seemed like a good accomplishment, but the volume of sales leads was disappointing.

SEO Works

A marketing strategy focused optimization efforts on improving the natural keyword ranking for this one target keyword. After some time and effort, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.

Tracking the Moves

The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:

• Nov 08 – position 18 = 6 leads
• Dec 08 – position 9 = 31 leads
• Jan 09 – position 9 = 126 leads
• Feb 09 – position 4 = 102 leads
• Mar 09 – position 4 = 207 leads
• Apr 09 – position 4= 221 leads

Summary of Results

The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18^th to the 9^th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.

For marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.

It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.

Based on these results, there is clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over $1,000,000.

Wriiten by Rick Smith at 10th Degree Online Marketing and Jazel Automotive SEO.