Posts Tagged ‘website marketing’
Myspace And Online Video Ads
The Internet has developed no end in the last ten years where seeing more and more video presenters on websites today. From being a just an information-sharing network it has become a real living hub used to buy and sell things, create friendships. This growth in Internet use and the advances in technology have begun to challenge the media industry, TV can now be viewed anytime, and any place online, the same with films and music. This has obviously added to piracy issues, but also opened up a whole new global market, which has caught the interest of advertisers.
Online marketing is worth big money, for a few key reasons:
TV adverts are only shown between programmes, whereas Internet adverts and banners are on screen nearly all the time. Giving websites much more coverage.
*The amount of people that can be reached is incredible. For example last year google had 1,118,000,000 view their advert that’s over 18 times the population of the UK.
*Targeting the right market is fairly easy, working out the markets interests and then placing adverts on the main sites of these interests can quickly aim the information straight into the segment the advertiser wants to reach.
Some sites such as myspace and facbook know that their users visit the site almost everyday to check their messages or comments and they know this regular traffic is worth a lot of money. Linking between sites is a technique less well known websites can use to gain traffic, by making a post on for example myspace which includes the web address to their site, owners can guide a section of myspace’s users towards their website and therefore boost their own traffic.
Some website owners have even used internet user’s mistakes to gain traffic. For example, each country has assigned their web domains, the UK has .co.uk, America .com and France .fr. Cameroon in Africa has .cm and one entrepreneur came across a brilliant and highly profitable idea. He bought up hundreds of domains ending in .cm that sounded similar to their .com equivalents. By using user mistakes to gain traffic Kevin Ham made well over 2 million dollars!
Company owners are also starting to realise that text based websites don’t hold their audience interests for as long as needed. Website creators are attempting to combine website video production and website to create new, more interesting sites that not only entertain but more importantly sell. These website tour guides can greet site guests, show them round and help a company communicate their brand image and intentions. Not only this, but tests have proved that people stay longer on sites that feature a video tour guide rather than just text and user retention is highly important to potential advertisers.
As you can see the world of online sales and advertising is fast moving and constantly changing. The question is where will it go next and if you know then it’s definitely time to invest.
Why Online Video Is The New Media
The use of video on websites has many positive effects on people who become interactive with the website. Websites that use website video production include, YouTube, Face Book, MySpace, E4, 4od etc. the way in which the video’s connect with the audiences are on many levels as the viewers can have a visual on things that they properly wouldn’t bother to read about.
The internet offers many sources of information, this information is shown in many different ways such as text based, video based, picture based etc.
With the internet becoming very popular and people relying on information on the internet, audiences will look for a specific type of information that they will be able to understand and connect with, the most popular source of information is video based.
When people are given the chance to either read or watch something giving out information on the internet, people are more likely to prefer to watch a web presenter. Todays browsers are of the TV era and they are simply more conditioned to watch than read.
Its so easy now through online paid ads to reach your target audience.
Another very successful way to advertise a product is to use a presenter to encourage people, this can be evidenced on websites such as homepages to internet services i.e. SKY, MSN etc. on these particular pages I found a detailed advertisement advertising “weight loss products” within this advertisement a woman is shown before and after in a bikini, with her discussing how the product worked for her and giving people details of how to use the product. By being able to see and hear positive feedback about a certain product convinces people to believe in the product.
Audiences need information to be laid out for them in the ways that they will want to watch it, if the information they are looking for is not set out in a specific way (Text, Video’s etc) they will immediately leave the website and look else where.
Certain websites only give out specific ways of presenting information, some are completely text based, video based or they could be a mixture of both.
Keeping your website interesting with video content will ensure visitors are kept more interested and stay on the site longer.
YouTube is a website that offers millions of video’s that can be easily found in the search engine, when logging into You tube it immediately gives you things that you may like to watch on the basis of videos you have already viewed. Video sharing sites track user activity and suggest other videos that may interest them. You tube is a very reliable website to find information by video.
The internet overall generates information in many ways. As people rely on the internet for information, it is very important that the popular and not so popular websites keep up to date with how information should be presented to audiences as this will have a huge impact on the views that the website receive.
Online Video Advertising On Top Video Sharing Sites
Our modern society has been gradually gaining technological advances since the idea behind an information super highway was put into working practice. As a result of this, the web has become somewhat of a source for ‘accurate’ information that many have now become fully dependant on as a prioritised source.
The internet has improved dramatically over the last decade and is beginning to gather more audience attention than the once popular programming broadcasts from television networks The internet has attracted more audience recognition through the use of a larger variety of entertaining mediums concerning computer graphics and video.
Video usage is one of the latest phenomenon’s, with hosting slowly becoming an essential feature for most websites in recent times. This has increased with the rise in popularity of such video hosts as YouTube.
Many find website video production to be a type of visual aid, which proves beneficial more so for the current generations of pre-teens and young adults who, as a result of certain technological distractions, have less of an appreciation for the written word and a low maintenance of a decent attention span for long periods of time.
Companies are using video presenter in different ways depending on the target market and product or service being advertised/offered. Those offering advice on things such an editing techniques in programmes like Final Cut Pro often use videos to directly show users which buttons to press/tools to use, and how certain methods should be carried out. Audience members who may learn in this way find this beneficial as it allows them to use practical information rather than just written paragraphs.
Video hosting websites like YouTube serve as a good communication method, and can also give rise to fame for those who get noticed by well-known production companies; for example, web presenters Brooke Brodack posted comedic music videos as a hobby, only to be seen by Carson Daly of MTV. She now generates cash for her unique online video stylings.
With the advances, videos have now begun to become interactive, allowing viewers to select links and find yet more information than just what the video itself aims to supply.
Banners on web pages frequently use this method for advertising, allowing users to scroll over the area to reveal a larger section containing either an interactive feature or video corresponding to the small amount of information given on the banner initially.
This rise in video hosting has taken attention away from television, which was once the only technological deviation to supply videos of a high quality to a variety of audiences on a large scale.
Many terrestrial channels have already begun seeking opportunities to move their programming online, and resources such as BBC iPlayer and 4oD have now increased in content capacity.
Inevitably as technology increases, so too will the amount of new features on the World Wide Web, including the advance of video formulation, offering possibilities for more creative and inventive idea yet to be approved.
How To Increase Web Site Traffic Easily. WebConferences
Another way to gets lots of traffic to your websites is via teleconferences. Teleconferencing is where you can have visitors call in and as group listen to your message, interviews, etc via a normal phone line.
Additionally there are also special virtual rooms on the Internet where you can invite people and the conversation occurs over the Internet rather than on the phone). I refer collectively to both these types as teleconferences for simplicity however you will note they are often referred to as Webinars (Web Seminars).
Now the thing to think about is what the teleconference will be all about, obviously it has to be of relevance to your listeners otherwise they won’t bother turning up, so ensure your subject is one that is relevant to them and that they would have an interest in.
Perhaps an obvious thing, but you would be surprised at the number of people would assume people in a completely different market would have an interest in their particular subject (whilst it is possible that a percentage of people here will have an interest, you probably far better off targeting people with a specific interest in your market/products first).
I would recommend you not treat a teleconference as a full on selling opportunity where you spend all your time promoting your product(s) and service(s) as this will most likely turn people off. If your like me full on sales are a big turn off, and I am very unlikely to buy a product from a company doing this, particularly if this is my first introduction to their products and services.
Remember the golden rule is to ensure you have something of use for the teleconference attendee, something of value to give to them. You need to give them a reason to attend your teleconference, so ensure that you look at it from this angle.
A good example of a teleconference would be an introduction to a particular product you are using, and the problems that are solved by using the product.
In this example you would probably make the actual problem the main focus of the teleconference, and talk about other possible answers including (of course) your product.
Pick a real problem that it’s likely will be faced by lots of people with an interest in your niche market. For example in web traffic, a good teleconference could have simple premise. “Practical and Real ways to bring traffic to your Website in hours, not weeks!”.
Hmmm, I will definately remember to use that one in the near future!
Makes sure the discussion is informative, very interesting, helpful and make sure you can actually solve the problem you are discussing! Of course there is no reason why you can not follow up with a URL and promote your website, if your truly going to be able to solve a particular problem it can fit into the presentation quite well.
There are several options available to you in teleconferences, for example you can decide whether to have listener participation or not, whether you should charge for the teleconference, and whether you should record the teleconference and make it available to those people who missed the event.
Thinking laterally, there is no reason why you can not just record the teleconference and then sell it as a product on your website afterwards, it’s certainly wouldn’t be the first time it’s been done! Or you could offer the recording as a free bonus when purchasing your products.
Good online conference software will actually allow you do the following: -
1. Have a password, so that only people you have invited can attend (or it could be only those that have paid for the conference, etc).
2. A mute button so that you can silence all other listeners. This is useful when you are talking to avoid other people talking over you, etc.
3. Video capability – So you can display a video, webcam image, etc.
4. Internet Browser capability – This is very useful where you can at your computer enter a URL and all the other conference attendees see that URL on their screen – This is fantastic for presentations i.e. Powerpoint, etc where you can talk and bring up the information at the same time. This is very useful for software demonstrations etc.
5. Private and Public message – Private messages to a selected person, or a public message that all participants can see.
Make sure you take the time to learn about this great way to increase web site traffic.
Why Website Visitors Want More Than Just Text
Websites use active animation on there homepages to simply keep people interested, this can prove very positive and will hold the attention of the viewer through interactivity. Most sites now days use some kind of interactivity. The internet was created to house all the information in the world and with more being added every day searching for one thing among this massive library can be a very boring and long process so things like banners and hosts are used.
If a site was to have huge blocks of text you would quickly loose interest, but if say a virtual presenter pops up when you log on you are more in cline to pay attention, especially if online presenters is representing the site; for example a cosmetic company could use a ‘perfect’ woman to lure viewers in to thinking they could also look like this, this could count as a demonstration. Internet based companies like ‘Skype’ and ‘MSN’ use virtual presenters, they accompany you through installing there software on to your system.
It doesn’t have to be as sophisticated as a video presenter it can be banners at the sides, above or below. These while faster can be just as effective if used in the right way; for example on ‘Gametrailers.com’ they use banners to advertise online games or up and coming releases. If you were to use the banner on say a sport website.com’ they wouldn’t be reaching the target audience making them useless.
Social networking sites like Face book and MySpace use both use banners and presenters to target their audience. On Face Book there are usually ads all over the page, advertising things like online games or ‘Trace your family tree’. The growing popularity in interactivity among online companies is leading to more advertises using the wed instead of TV, this is increasing the audience for the net thus increasing revenue, while decreasing the audience for TV.