Why Online Video Is The New Media
The use of video on websites has many positive effects on people who become interactive with the website. Websites that use website video production include, YouTube, Face Book, MySpace, E4, 4od etc. the way in which the video’s connect with the audiences are on many levels as the viewers can have a visual on things that they properly wouldn’t bother to read about.
The internet offers many sources of information, this information is shown in many different ways such as text based, video based, picture based etc.
With the internet becoming very popular and people relying on information on the internet, audiences will look for a specific type of information that they will be able to understand and connect with, the most popular source of information is video based.
When people are given the chance to either read or watch something giving out information on the internet, people are more likely to prefer to watch a web presenter. Todays browsers are of the TV era and they are simply more conditioned to watch than read.
Its so easy now through online paid ads to reach your target audience.
Another very successful way to advertise a product is to use a presenter to encourage people, this can be evidenced on websites such as homepages to internet services i.e. SKY, MSN etc. on these particular pages I found a detailed advertisement advertising “weight loss products” within this advertisement a woman is shown before and after in a bikini, with her discussing how the product worked for her and giving people details of how to use the product. By being able to see and hear positive feedback about a certain product convinces people to believe in the product.
Audiences need information to be laid out for them in the ways that they will want to watch it, if the information they are looking for is not set out in a specific way (Text, Video’s etc) they will immediately leave the website and look else where.
Certain websites only give out specific ways of presenting information, some are completely text based, video based or they could be a mixture of both.
Keeping your website interesting with video content will ensure visitors are kept more interested and stay on the site longer.
YouTube is a website that offers millions of video’s that can be easily found in the search engine, when logging into You tube it immediately gives you things that you may like to watch on the basis of videos you have already viewed. Video sharing sites track user activity and suggest other videos that may interest them. You tube is a very reliable website to find information by video.
The internet overall generates information in many ways. As people rely on the internet for information, it is very important that the popular and not so popular websites keep up to date with how information should be presented to audiences as this will have a huge impact on the views that the website receive.