Web Power Mall

Almost everyone on earth has heard about the big tumble in marketing online: profits in free-fall, companies aren’t buying ad space, people are realizing that it’s not a cakewalk to advertise online. But wait: that’s 2001.

Heady Days for Everyone

You probably remember that period as the dot-com bust. It was rough for everybody, everyone who gambled on unsure ventures, but in a certain way it couldn’t be avoided. There were too many mystery profits being promised on a whole ton of shifty technology that wasn’t financially sound, so a break was pretty much guaranteed.

But then, after that, people concluded in haste that online marketing in general was finished, which meant the bottom dropped out of the small market that was remaining. This (un)fortunately allowed Google to swoop in and buy up huge swaths of the online ad market, which meant Google was suddenly ad placer #1.

The Big Re-Emergence

Slowly, the market returned, kept growing, new companies came into being, and a second sort of honeymoon began again with online advertising. Albeit one with much more caution.

Look forward to 2008/2009 and the crisis. Ad purchases dropped dangerously. Advertising budgets were in tatters. And when a company, trying to keep its head above water, murders its marketing budget, what goes first? Newspaper buys? TV? Unlikely. Try SEO and web-based advertising.

Please Don’t Tell Me It’s Crashed Again, Mom

To the untrained eye (or the writer who doesn’t get the whole story), this looks like a dangerous drop in online advertising. But where many people saw, for the second time, the repeated crash of an industry, anyone who looked harder could see that the facts didn’t really bear this out.

The truth is that online advertising experienced a mini-crash like just about every sector in existence, but the destination to get their content will be (for some time) the internet. Just because ads dropped doesn’t mean people fled the internet in droves. Exactly the contrary.

Everyone is Moving Online

Actually, as time passes, we’re seeing even bigger falls in print circulation and television ratings. And now books are under threat from things like Amazon’s kindle. Apple will probably release an entire new genre of touch-screen product made only for searching around and getting and online content. People are definitely going online for their, well, everything.

This signifies advertisement online is clearly going to keep growing as more chances to make money emerge. So while there has been a drop in online advertising, and here and there it’s clearly quite severe, there are detailed reasons for it that don’t touch on whether the market for online ads is viable (it is).

Why Getting In Now is Fundamental

We are currently in a down period. Traditionally solid ad buyers have scaled back their online advertising, costs to advertise are lower than they’ve been in a while, and still each day the analytics, the SEO Agency, giving top SEO—every one of these factors is on the increase.

Are you going to be a company that lies low during a recession, waiting for big-time reassurances before re-entering the market? Or are you on the hunt for opportunity, searching as to where the market is going and re-energizing at the most opportune moment, when the times have never been more ideal to build a customer base and learn the market?

Don’t be gamed by the sudden emergence of a ‘gigantic drop’ in ads online. Look at the long game, know where it’s going, and get in on the ground floor.

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